In The News

SoapBoxSample Continues Expansion

SoapBoxSample Adds Online Sample Operations Expertise

SoapBoxSample, a member of the Interviewing Service of America (ISA) family, expands its management team with the addition of seasoned online sample expert, Dorothy Dotson.

Dotson comments “I’m thrilled to be part of a growing team of dedicated research and operations personnel. SoapBox’s sharp focus on client needs by being flexible, nimble, and innovative is a mission I’m proud to be part of. The industry is changing so fast and SoapBoxSample has its finger on the pulse of what’s coming next. I could not be happier to begin contributing to the success of such a well-positioned company.”

Dotson joins SoapBoxSample following 10 years at OTX / Ipsos, where she held senior positions in online sample strategy and account management, with a focus on field process flow, vendor vetting and relationship management. Dotson’s expertise extends to multi-sourcing best practices and online sample routing.

Jacqueline Rosales, Chief of Operations, had this to say about Dotson’s appointment. “We are excited to have Dorothy join our team. She is a well-regarded industry expert in the online space and a great addition to our leadership team. Her ability to jump right in and really adopt our culture has been amazing.”

SoapBoxSample Expanding

SoapBoxSample Adds Experienced Researcher to the Full Service Division

SoapBoxSample, the newest member of the Interviewing Service of America (ISA) family, continues the tremendous growth trend with the addition of experienced researcher, Elinor Gaida, to the IQCenter Research Team.

Gaida comments: “Joining SoapBoxSample at this time is very exciting. The company has taken an innovative approach to online sampling and research, using state-of-the-art techniques that address today’s market research needs. We have a dynamic team of creative individuals with one goal in mind: providing clients with solid data and actionable results. I look forward to being a part of it and contributing to the success of SoapBoxSample’s IQCenter Research division.”

Gaida joins the team with research expertise in qualitative, quantitative, and mixed mode methodology across new product development, concept testing, satisfaction, social media research and branding among others. She possesses advanced analytics skills including segmentation, regression, perceptual mapping, TURF, MaxDiff and conjoint analysis. Her immediate past position was with American Specialty Health and previous to that spent 9 years with Luth Research.

At the end of Q1 this year, SoapBoxSample acquired the ClickIQ e-visor panel and retained the IQCenter, ClickIQ’s award winning full service research team. The expanded portfolio of services encompassing the full range of research services from study design and analytics to all data collection methodologies offered across the ISA family of companies, has further fast-tracked the growth of SoapBoxSample.

Chief of Operations, Jacqueline Rosales chimes in on the addition of Gaida to the team. “The ability to attract, hire and nurture exceptional talent is the root of my passion. Building this team has been a central focus as we continue to grow. There is nothing more rewarding than promoting a culture that supports and drives the […]