Consumer Awareness Biggest Hurdle for Cannabis Beverage Makers

Assorted Cannabis Beverages

SoapBoxSample Poll Shows 45% of Consumers Unaware of Cannabis Beverages, Presenting Opportunity for Marketers

August 18, 2020, Los Angeles, CA — While the cannabis-infused beverage category is expanding rapidly, product awareness and brand awareness lag behind, according to a survey of 1,000 U.S. cannabis consumers fielded July 2nd through July 16th, 2020 by consumer insights firm SoapBoxSample. Results revealed that the top reason cited for not having tried cannabis beverage products is that 45% of consumers simply did not know they existed. Meanwhile, those who have tried it are likely to try it again. The most popular types of beverages consumers have tried and say they will have again are juice or fruit punch (68%), hot chocolate (61%) and non-alcoholic wine (60%). Certain categories of cannabis-infused beverages have even become a part of some consumers’ weekly routines including coffee (42%), tea (42%) and juice or fruit punch (41%).

“This study illustrates the enormous potential of the cannabis beverage market,” said Jacqueline Rosales, COO of SoapBoxSample. “Cannabis consumers are eager to try new products and they are expecting brands to bring products to market that speak to their specific tastes and preferences. By connecting with their target audience, brands can make strategic decisions supported by market insights.”

Beer without cannabis is the most popular alcoholic beverage in the United States. However, that popularity doesn’t seem to translate to the cannabis category. SoapBoxSample asked consumers who hadn’t tried a cannabis beverage about their interest level in 13 different types of beverages. The only beverage that ranked lower than beer were aperitifs. Only 33% expressed an interest in trying cannabis-infused non-alcoholic beer. By comparison, 79% said they would like to try a cannabis lemonade or limeade. Other popular choices for would-be consumers include iced and herbal teas (79%), juice/fruit punch (77%), and soda/sparkling seltzer (72%).

Cannabis beer brands may be hoping to win over consumers once they sample the product. However, consumers who have tried cannabis beer have less interest in trying it again, compared to other beverage categories. While 39% of those who have tried cannabis beer said they would drink it again, 68% of those who have had cannabis juice or fruit punch said they would drink it again and 61% of those who tried cannabis hot chocolate would have it again. Adoption rates of cannabis sparkling water (59%), infused coffee/cold brew (58%) and infused iced or herbal tea (56%) were also relatively high, while cannabis beer (39%) and aperitifs (28%) ranked lowest.

The emerging popularity of cannabis beverages is reflected in the data. Among those who have tried cannabis beverages, 29% tried it for the first time in the last month. To understand rapidly evolving consumer preferences, SoapBoxSample looked at consumer interest in beverage types and awareness of cannabis beverage brands. Overall, brand awareness is low. Around 60% of consumers said they were unfamiliar with all 23 of the brands tested in this study, indicating there is room for cannabis brands to earn market share by increasing brand awareness.

The reasons people cited for consuming cannabis beverages mirror the trends that can be observed in the larger cannabis market. The desire to ease anxiety (53%), aid in sleep (46%) and manage pain or illness (37%) are some of the top reasons cited for consuming cannabis generally. A few drivers of consumption that are unique to the beverage category include enjoying the flavor (40%), curiosity about the taste (25%), ease of concealment (22%) and faster onset (21%). Demographic information from this survey shows that the cannabis beverage consumer is likely to be a white male between the ages of 21-54, who is married with children.

Learn More About Cannabis Research here.

UCI’s Customer Experience Advisory Board Welcomes SoapBoxSample’s COO as Their Newest Member

Image of UCI Campus

Jacqueline Rosales Joins Industry Thought Leaders to Guide the Next Generation of Professionals in CX

August 12, 2020, Los Angeles, CA — Research firm SoapBoxSample announced today that Jacqueline Rosales, COO of SoapBoxSample/icanmakeitbetter, will be joining the Advisory Board for the Customer Experience Program at the University of California-Irvine (UCI). With 25+ years in consumer research, Jacqueline Rosales was a natural fit for the Advisory Board role. Through her leadership at multiple insights firms she has demonstrated expertise in providing top brands with research they need to create great customer experiences. Consistent and collaborative research approaches enable brands to create feedback loops where consumers can feel heard and organizational strategy is supported by market insights.

“I am proud to share my knowledge and experiences with a group that will one day be among the leaders in their industries,” said Jacqueline Rosales. ”I’m excited to take this opportunity to give back to the industry and support the next wave of people who will contribute to the Customer Experience discipline.”

Executives from across the country are carefully selected by UCI to serve on the Advisory Board. They search for people who offer expertise within a multitude of industries in an effort to provide students with insights from industry thought leaders. The Program offers either a four-day, hands-on immersion program or an eight-week online program. Students will learn to apply principles that drive Customer Experience Innovation and the techniques developed by top companies. Jacqueline and other experts in their fields will be guide the students throughout the program.

UCI and SoapBoxSample also collaborated in the Spring of 2020 with a partnership to conduct epidemiological testing in an effort to understand the cumulative incidence of both symptomatic and asymptomatic COVID-19 cases in Orange County, California. With experience in managing serosurveillance testing in Los Angeles County, SoapBoxSample was able to lend their expertise in reaching diverse, multicultural audiences to aid in this crucial research initiative. SoapBoxSample’s COVID-19 research was featured in the Journal of the American Medical Association, Business Insider, and the KTLA 5 Morning News.

SoapBoxSample’s Cannabis Research Featured in MG Magazine

The August 2020 issue of mg magazine features an article co-authored by Adriana Hemans, Director of Demand and Special Projects for SoapBoxSample. In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences around the gifting and sharing of cannabis products for special occasions, including holidays. They gained rich insights into the category—ones that can provide gifting options at a wide array of holidays and for a variety of recipients. Here they share what they learned about what brands and retailers can do to make their products relevant, appealing, gift-able, and share-able.

Defining A Gift

Throughout the course of the study, we heard many definitions of “gifting” and what constitutes a “gift.” We came across three main cannabis gifting attitudes:

  1. Traditional Gifter: Some define a gift as something presented, typically in a package with a bow. “I got some chocolate-covered cannabis strawberries for Valentine’s Day from my husband,” one participant said. “There weren’t many. I kind of wanted to save them for myself, so he didn’t get any.”
  2. Shared-experience Gifter: Purchasing something to enjoy together was not necessarily a gift, even if the item was purchased with the holiday in mind. Rather, cannabis often can be a component of a shared experience that makes the holiday special. When asked why they wouldn’t consider cannabis a Valentine’s “gift,” one of these gifters clarified: “It’s more routine than a gift, because my husband and I smoke on a regular basis.” For these gifters, experiencing the cannabis gift together is part of the giftgiving experience.
  3. Altruistic Gifter: Some give without an expectation of sharing. Some used cannabis as a “hostess gift,” so the host or hostess could decide whether he or she wanted to share with guests or save the gift for later. Other altruistic gifters gifted with only the recipient’s pleasure in mind. “My friends and I took a road trip and the driver brought some candies for everyone to have, so she kind of gifted us a little bag of hard candies for each of us, for fun,” one participant revealed.

To gain more cannabis gifting insights, download the full issue of mg Magazine.

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SoapBoxSample Helps Riverside County Gauge the Spread of COVID-19

Antibody Study Shows COVID-19 May Have Infected 5.9% of Riverside County Residents, to Date

August 3, 2020, Los Angeles, CA — In an effort to understand and slow the spread of COVID-19, SoapBoxSample partnered with Riverside University Health Systems to test a representative sample of Riverside County residents for the presence of COVID-19 antibodies in their blood. The study was unique because it included adults and children aged 5 and older. This test was administered to 1,726 county residents to gain a more accurate picture of the spread of the virus in Riverside County.

Based on the county’s study, officials estimate there have been between 118,000 and 175,400 infections in Riverside County. On the low end, that would be 235% higher than confirmed case totals; on the high end, it would mean a confirmed infection prevalence that is 431% higher than the county’s current total number of confirmed cases. Riverside County has about 2.5 million residents.

SoapBoxSample recruited a random sample of Riverside residents through their proprietary sampling techniques, designed to ensure reach and diversity. Study participants were included via invitation only. Residents were not allowed to volunteer to be a part of the study, so that health officials could obtain a representative sample of the community, which is a critical component of the study. The study showed a positivity rate of nearly 6%, and officials used that percentage to estimate how many residents likely had the virus by applying the positivity rate to the overall population. These results emphasize the need to practice safe social distancing by wearing face masks and keeping 6 feet of distance from others.

“It is an honor to work on such impactful point-in-time research. We are incredibly proud of the work we’ve done here, assisting Riverside County with understanding the true spread of COVID-19 within their community. We will continue to partner with county officials, medical professionals, scientists and epidemiologists. We have a lot to learn about antibodies beyond just the prevalence.” said Jacqueline Rosales, SoapBoxSample COO.

“We continue to learn new information about coronavirus, and this survey adds important research to the growing knowledge of COVID-19,” said Riverside County Board Chair and Fourth District Supervisor V. Manuel Perez.

SoapBoxSample attracted attention from the local and national news media last March when the results of their serosurveillance study of Los Angeles County was released. The study, which tested 863 LA County residents, revealing a positivity rate of 4.06%, was conducted in partnership with the University of Southern California and the Los Angeles Department of Health. SoapBoxSample recruited the participants, developed the research instrument and designed the results portals, where residents learn the status of their tests. Read the full article in the Journal of the American Medical Association here.

Business Insider Showcases COVID-19 Antibody Research by SoapBoxSample

SoapBoxSample’s Antibody Study Gets Featured

In an article published on May 22, 2020, Business Insider highlighted the COVID-19 antibody research conducted by Los Angeles-based insights firm SoapBoxSample. Business Insider is a well-respected business news media outlet focusing on tech, finance and American industries.

Article Excerpt:

“In mid-April, Los Angeles tried to understand the scope of the COVID-19 pandemic by asking hundreds of residents to get drive-through blood tests. The results found that estimated infection rates were “28 to 55 times higher” than the number of officially reported cases, but that the virus was also probably much less fatal than previously thought. These tests were the product of an unusual collaboration between the LA County Department of Public Health, the University of Southern California, and 50-year-old consulting firm LRW Group.

LRW Group is best known for consumer sentiment research that clients like Google, Facebook, Disney, and Starbucks never publicize. For example, when an auto company wants to let people test drive a new model and weigh in, or a household goods company needs to see how consumers respond to the smell of a new fabric softener, they often hire LRW Group’s consumer research division SoapBoxSample, according to president Jeff Reynolds.”

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SoapBoxSample’s COVID-19 Antibody Research Featured in the Journal of the American Medical Association

SoapBoxSample Assisted with the Ongoing COVID-19 Antibody Research

Groundbreaking COVID-19 antibody research from SoapBoxSample was featured in the Journal of the American Medical Association, published May 18, 2020. The Journal of the American Medical Association is a peer-reviewed medical journal published 48 times a year by the American Medical Association. It publishes original research, reviews, and editorials covering all aspects of biomedicine. The study reviewed in this article was the pilot wave of a research initiative conducted in partnership with the University of Southern California and the LA County Department of Public Health. SoapBoxSample assisted with the ongoing research engagement to test Angelenos for COVID-19 antibodies in their blood. By launching this critical study, researchers and public officials hoped to get closer to answering the question of when society could “get back to normal.” SoapBoxSample designed the research instrument and recruited 865 Angelenos for the initial pilot test. Subsequently, 1015 additional Los Angeles County residents were recruited for wave 2. SoapBoxSample’s expertise in reaching diverse multicultural audiences, and deep roots in the LA community allowed them to efficiently contact and recruit participants. Antibody testing is ongoing in LA County and SoapBoxSample continues to provide data for this important research initiative.

Article Excerpt:

“Inadequate knowledge about the extent of the coronavirus disease 2019 (COVID-19) epidemic challenges public health response and planning. Most reports of confirmed cases rely on polymerase chain reaction–based testing of symptomatic patients. These estimates of confirmed cases miss individuals who have recovered from infection, with mild or no symptoms, and individuals with symptoms who have not been tested due to limited availability of tests.

We conducted serologic tests in a community sample to estimate cumulative incidence of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) infection, as serologic tests identify both active and past infections.”

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Study Reveals Americans Polarized by Recent COVID-19 Protests

While the majority disagree with the protesters message, 83% support their right to protests

April 29, 2020, Los Angeles, CA —SoapBoxSample released new data today about Americans’ views of the anti-quarantine demonstrations that took place in recent weeks across more than a dozen states in the U.S. The protests that were held in places such as California, North Carolina, Pennsylvania, Michigan, Ohio and Wisconsin, sparked a range of emotions among U.S. citizens. As part of their ongoing research initiative to measure the impact of COVID-19 on the lives of Americans, SoapBoxSample polled 400 U.S. residents from across the nation on April 22, 2020.  The data revealed that while the majority (62%) disagree with the protesters’ messages, 83% support their right to demonstrate.

The government’s handling of the COVID-19 response is shaping up to be one of the most divisive issues in American politics. Survey data from the Pew Research Center gathered prior to the COVID-19 outbreak (January of 2020) revealed climate change and gun control to be the top two issues that the American public is most divided on. Six out of ten Americans are in agreement with the statement that climate change is a major threat, and six out of ten Americans are in favor of stricter gun control. The preliminary, quick turnaround, survey data from SoapBoxSample showing that Americans’ sentiments about the protests are split by the same ratio (six out of ten) indicates that the question of when to reopen the economy may be among the most divisive topics in American politics today.

“We’ve seen an unprecedented swell of emotion from the people who participate in our research studies,” said Jacqueline Rosales, SoapBoxSample COO. “While we won’t know for quite some time if the government response to the COVID-19 outbreak was effective, we can say with certainty that the American public is passionately divided on this issue, and the repercussions from this disagreement is likely to have a long-lasting impact on the American political scene.”

To further understand American’s perceptions of the protester’s intentions, SoapBoxSample asked survey participants about what they believe to be the demonstrators’ primary message. The top three causes Americans cited as the protesters’ source of discontent include: because they want to get back to work (70%), they want their individual state economy to reopen (64%), and they believe the social distancing guidelines infringe on their rights as American citizens (52%). Additionally, SoapBoxSample asked respondents about their attitudes toward the protesters themselves. A vast majority (79%) agreed with the statement that protesters are putting themselves and others in danger, and 70% agreed with the statement that protesters are wrong and should follow government guidelines like everyone else.

Americans on both sides of the issue expressed a range of emotions in response to the question – Why do you agree/disagree with the protesters? One study participant in agreement with the protests said, “The cure is worse than the problem at this point and more people are being hurt not being able to work and losing everything they have.” Another study participant who strongly disagreed with the protests exclaimed, “THEY ARE STUPID!!!!!  45000 people are dead, more are dying daily.  You open up the economy and potentially hundreds of THOUSANDS OF PEOPLE WILL DIE.  And the healthcare workers and frontline workers suffer THE MOST!” While emotions on the topic of protests runs high, 98% said they have not participated in protests and don’t plan to.

 

COVID-19 Research Study Grabs Attention from Local Los Angeles News Media

When a groundbreaking research study designed to measure the spread of COVID-19 launched in Los Angeles, CA the week of April 10, 2020, it didn’t take long for the local news media to take an interest.

Jacqueline Rosales, COO of SoapBoxSample/icanmakeitbetter, appeared on KTLA’s nightly 7 pm news broadcast, explaining to the public the intention of the study and how Angelenos can get involved.

“This is really groundbreaking research, to give us one piece that we are missing,” Jacqueline commented. “Without that piece it’s hard to understand, what is the prevalence, when is the peak, and how do we get people back to work?”

SoapBoxSample, an LRW Group company, recruited hundreds of Angelenos to participate in a new antibody study that took place April 10 and 11 across six testing locations throughout the county of Los Angeles. The new testing strategy hopes to shed light on many of the unanswered questions related to the coronavirus. To date, testing has mainly been performed on those who are very sick (and able to secure a test), and evidence suggests that there may be an unknown number of asymptomatic cases in the population.

“It can potentially identify people that are immune from the disease,” said Dr. Neeraj Sood, Vice Dean for Faculty Affairs and Research at USC Sol Price School of Public Policy, the principle investigator of the research initiative.

Working in partnership with researchers from the University of Southern California’s Price School of Public Policy and the LA County Health Department, SoapBoxSample, recruited a random sampling of hundreds of LA residents, both symptomatic and asymptomatic, to participate in a finger prick serological test, with the purpose of identifying the presence of COVID-19 antibodies. Researchers hope the results of the study may hold the key to when Southern California and the nation can return to a state of relative normalcy.

“This project gave us the opportunity to lift the spirits of our staff during a very difficult time, said Jacqueline. “Everyone involved in this research initiative was excited to give back to the LA community where we live and work.”

Those who are interested in participating in future studies similar to the COVID-19 antibody test can sign up below.

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Jacqueline Rosales, SoapBoxSample COO, preparing for her on-camera interview on April 10.

Migrating Without the Migraines

What You Should Know Before Moving an In-Person Research Project to an Online Platform

By Jackie Uwins, Uwins Research

First and foremost, we hope you and your loved ones are healthy and safe during this difficult time. In recent weeks, the research industry has faced some difficult challenges. Many of our friends and clients are finding themselves juggling competing priorities in the face of great uncertainty.

With the recent developments of COVID-19, many of our clients are shifting their in-person qualitative to online. Please know, our team is here to help and be a resource for you. If you’re dealing with projects that have been delayed or cancelled, or if you’re looking for a backup plan “just in case,” we can help you keep your projects forward when being there in person is not an option. Over the past few weeks, we have successfully and seamlessly moved many in-person projects to an online platform.

If you’re looking for a solution that can replace in-person qual, but still deliver on the deep, human understanding that qual research provides, there are a variety of qualitative digital methodologies available that can be customized for each client. Webcam IDIs, digital diaries and digital ethnographies, just to name a few, are all great ways to gather deep, focused insights on your brand or category.

Broadly, there are two online qualitative approaches – asynchronous and synchronous.

Asynchronous qualitative (e.g. digital diaries, bulletin boards) are studies where the moderator interacts with respondents over a period of time, e.g. 2-5 days, but they are not online at the exact same time of day.

  • In this case, the moderator will log on daily, to a platform, during the length of the project to read through new responses, monitor participation, address notes left by clients, send follow up questions to respondents, and analyze data.
  • Typically, we over recruit by 10% to 20% to make sure we have the desired number of completes. The attrition rates will vary per study based on the study topics and the activities or length of the study.
  • A good rule of thumb for estimating timelines are it is expected that managing/moderating/analyzing this type of study will take one person about five to six hours per day.

There are multiple platforms on the market to consider. Customer Boardroom, for example, can be used for bulletin boards and journals, digital ethnographies, advisory boards, or in-depth interviews.

There are multiple platforms on the market to consider. Customer Boardroom, for example, can be used for bulletin boards and journals, digital ethnographies, advisory boards, or in-depth interviews.

Synchronous, also known as real-time or engaging qualitative (e.g. digital ethnographies, webcam IDIs, focus groups), are studies in which the moderator and respondent interact at the same time, similar to in-person qual, except remote.

    Key benefits include:

    • Reduced time, travel, and cost by streaming live directly to your smartphone, laptop or desktop computer
    • The ability to capture moment-in-time behavior
    • Anonymity for discussing personal or sensitive topics
    • Engagement with hard-to-reach audiences
    • Easier recruitment, as there are no geographic restrictions
    • The ability to replicate live focus group environment and techniques
    • The ability to share and gain insights via robust stimuli options, including live polls, dynamic imagery and more
    • Client and moderator chats through virtual backrooms

Combining synchronous with asynchronous activities is also an option. Within one project, you can set up a live focus group, and then ask people to complete a bulletin board activity in their free time as a follow up. Adding this additional element gives them more time to complete media-rich activities like uploading photos or videos.

    Whatever method you decide, we have a variety of tips to maximize engagement and success. It’s critical to:

    • Rescreen respondents as it is an additional opportunity to build rapport and set study expectations.
    • Stay on top of project management – don’t let anything slip through the cracks.
    • Be diligent in daily moderating, monitoring, and analyzing.
    • Send clients daily update emails with excerpts of the best responses and respondent clips to listen to.
    Tips for online groups:

    • Rescreen each and every respondent.
    • Ensure tech checks are conducted ahead of time (and needed software is downloaded).
    • Ensure everyone has headsets for maximum clarity and to minimize external noise (kids, sirens in NYC).
    • Ensure respondents are at home or in a private space where they can talk freely and not be interrupted.
    • Ensure respondents are connected to a computer vs mobile phone/tables when on the go.
    • Moderators will need to manage the conversations carefully to ensure no one gets left behind.
      • They will have to call on respondents.
      • Take notes, show stimulus, and be patient.
      • A notetaker/project support is highly recommended to support the moderator.

In a traditional focus group setting, it’s easy to see who is engaged and who might be falling asleep. Raised hands, nods, and smiles give the moderator non-verbal cues to help them lead the group. Some of the key features of Customer Boardroom were designed to mimic these non-verbal cues in an online setting. Live analytics allow observers and moderators to see the question results populate in real time, like raised hands in a focus group. Respondents’ progress through the study is visually displayed, so moderators can quickly see if anyone is left behind. They can send a private direct message to respondents to find out if they need assistance. Observers can also send messages to moderators that are invisible to the group, like passing notes.

Experienced researchers know that the best insights can come out of spontaneous moments. Keeping a conversation fluid and allowing it to deviate from the topic at hand can sometimes yield the best results. Our research staff has a strong background in both qualitative and quantitative research methods. We can help you design your study guide and questionnaire so that your group stays on track while exploring different avenues. We can make recommendations about which question types work best, or which areas should be left open for discussion.

Our hope is that the current health concerns will be laid to rest quickly, and the researchers who specialize in face to face research can go back to their normal routines. In the meantime, we can help you conduct your studies online, so your projects stay on track, and your clients get the insights they need.

About the Author

Jackie Uwins, an expert in Qualitative Research, has worked in this field for 17+ years. She designs, executes, and provides actionable insights for countless complex qualitative studies, and built a reputation for seamless project management. She has an innate ability to connect with people, enabling her to easily uncover emotions and motivations that lie beneath the surface, and bring beliefs about brands and customer experience to light. Even after moderating 4000+ focus groups, ethnographies and other in-person and online research methods, she still finds every new encounter a fresh opportunity for insight. Her experience spans a wide range of industries from retail, CPG and food service to entertainment, automotive and fashion. Her degrees include a BA and MA in psychology and communication from the University of Southern California.
jackie@uwinsresearch.com, (818) 261-5016

SHARING OUR EXPERIENCES – RESEARCH DURING A PANDEMIC

What happens when face-to-face research can no longer be face-to-face?

As the COVID-19 pandemic continues to wreak havoc on the world and business, we’ve had to think of some creative ways to help out clients adapt their research methods. Over the last few weeks we’ve seen the research community come together and support each other in some incredible ways. In the spirit of partnership, we decided to share our experiences with two recent studies, in the hopes that our fellow researchers may find it helpful, interesting, or even provide a little bit of welcome distraction.

Shifting Strategies for Multicultural Recruiting

If you’re familiar with Q-insights, you may know that we are known for our multicultural intercept work. Our tagline for many years has been, “Think Outside the Mall.” We’ve been successful with recruiting multicultural groups like Asian, African, and Hispanic Americans by sending interviewers to the places these audiences frequent. One of our clients, a major auto manufacturer, has relied on us for years to intercept an Asian American audience to help them gather feedback on their ad campaigns. We would go to places like Chinatown, Korean markets, bakeries or churches.

With coronavirus basically eliminating foot traffic all together, and not wanting to put our interviewers at risk, we could no longer rely on face-to-face intercepts for recruiting. With our client still relying on us to supply our monthly quota of 85 Asian respondents, we had to present them with an alternative. We had used phone to web recruiting in the past for other clients and thought this project might be a good fit for that methodology.

Our client approved the change, and then we had to quickly adapt our survey instruments knowing that the interviewers could no longer complete the initial screener for the respondent. We adapted our process for phone to web, while still maintaining our “white glove” handling approach by emailing respondents the survey link and staying on the phone with them to guide them through the process while they completed the screener. Once the respondent makes it to the main questionnaire portion, the interviewer drops off and the respondent self-completes on their own. We were able to successful achieve our Asian quota for this study using this strategy.

Driven to Succeed

One of our other long-term clients, a high-end luxury car manufacturer, has been using our services for years to help them develop their top tier product line. Previously, we would interview 50 people, a mix of luxury high-end car owner and intenders in a face-to-face interviewing format. With social distancing practices in place, and our offices suddenly closed we had to quickly move the interviews to an online platform.

The interviews were moved to a remote platform – Zoom, which allowed for a wider geographic spread of respondents. Respondents were able to complete the interview from the comfort of their home or office while still maintaining a personal connection with the interviewer. Our team of interviewers were able to schedule and complete all these interviews in less than two weeks.

Staying True to Our Strengths

Adapting our face-to-face intercept work was a challenge, because we didn’t want to lose the personalized, guided approach that had made us successful in the past. We had to become more flexible, and pivot, but without giving up our best asset – the human connection between the interviewer and the respondent.

Our number one goal is to keep our clients’ projects going strong through the pandemic. We will continue to seek out new ways to connect and engage with audiences in the challenging landscape we are all now facing. If you’d like to chat about projects, creative solutions, or even ways to stave off cabin fever, don’t hesitate to reach out.

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