SoapBoxSample and icanmakeitbetter to Operate in Partnership Following Acquisition

March 2, 2016, Los Angeles, CAInterviewing Service of America (ISA) announced today their acquisition of Austin, Texas-based community platform company icanmakeitbetter (ICMIB) and its parent company Sentient Services. SoapBoxSample, ISA’s Online Research Division will integrate ICMIB, fueling the expansion of its portfolio of product offerings and rounding out the ICMIB Online Community capabilities.

SoapBoxSample COO Jacqueline Rosales said, “Our goal as we enter into our fourth year is to continue to offer our clients best-in-class approaches and methodologies to meet the changing needs of the research industry. As the focus of research continues to shift more towards a holistic view of the consumer, it is our job to facilitate the deep insights clients are looking for to drive their business decisions.”

While ICMIB will operate largely independently, it will be driven by SoapBoxSample leadership and will become part of the ISA family of companies. Founder Paul Janowitz and the ICMIB team will continue in their current roles, with some SoapBox staffing integration and infrastructure support from ISA.

Founded in 2003, ICMIB is an online community platform that offers a diverse line of community and customer feedback solutions, including focus groups, discussion forums, live chat, digital journals, ideation and panel management.

Paul Janowitz, Founder and CEO, said “We’re very excited about joining the ISA group of companies and working alongside SoapBoxSample to expand our respective capabilities. Today is truly an exciting day and a triumph for innovation and customer collaboration in the research and insights industry. The partnership will allow our leading platform to scale globally and further empower the voice of the customer to engage with businesses and create better outcomes for all parties.”

The acquisition of ICMIB will allow SoapBox to provide clients with a first-rate online community platform in addition to an already expansive suite of offerings. The ICMIB platform can augment and enhance existing SoapBox research products and will also be a stand-alone offering.

The LRW (Lieberman Research Worldwide) Group of companies includes sister company ISA and its two divisions SoapBoxSample and Q-Insights. This is the first in a planned series of acquisitions the group of companies will make related to its mid-2015 decision to partner with and take on growth capital from Tailwind Capital Partners.

About icanmakeitbetter

icanmakeitbetter is an all-in-one insight community and customer feedback solution that provides surveys, live chat, focus groups, discussion forums, digital journals, ideation, and panel management – in a simple, single platform that works across any device for true on-demand, in-context insights. For more information, visit