n=pandemic

Understanding the COVID-19 Pandemic Through Consumer Data

Academic Research Journal

What moment in time could be more important to research than the COVID-19 pandemic? The outbreak caused unprecedented shifts in human behavior and is still driving momentous cultural changes. As a research organization, we felt a responsibility to use our skill set in understanding consumer behavior, to help with the analysis of the effects of the virus - both in the short term and the long term. How is this affecting peoples' daily lives? What are they doing to adapt to their new reality? How are they feeling about the future? These are a few of the many questions this research initiative sought to understand. Secondarily, we wanted to make this research free and available to public, with the hope that what we have learned here may help guide us forward.

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We followed up n=pandemic with supplemental research about frontline workers. We surveyed them to gain a better understanding of their perspectives on the risks they assume and what employers are doing to help.

Frontline Workers

We followed up n=pandemic with supplemental research about frontline workers. We surveyed them to gain a better understanding of their perspectives on the risks they assume and what employers are doing to help.