Data Collection

Data collection and Processing (tabulation and coding) is what we do. It’s all we do. Since September of 1982 when we conducted our first telephone project to this day, we have dedicated ourselves to delivering the highest quality data collected according to the tenants, standards and ethics of the marketing research industry. To this end we have continued to expand our service offerings, keep client satisfaction high, keep costs reasonable and hire fantastic employees.

ISA currently offers the following data collection modes:

  • CATI (300+ telephones in three centers in Los Angeles, CA)
  • Online
  • Mobile or Smart devices
  • IVR (Inbound and Outbound)
  • Customer Satisfaction via receipts
  • In-person (through Q-insights)
  • Focus Groups (2 facilities through Q-insights)
  • IDI’s, Ethnographies/Clinics (Through Q-insights)

Data Processing

Bringing your Data to Life

ISA offers complete in-house data processing and coding services. Our highly trained, experienced and flexible team generate tables that turn your data into actionable insights. We know that presenting data in meaningful ways is essential for you in making timely, critical business decisions. We are able to accommodate imported data from nearly any source (ASCII, Binary, SPSS, Excel, Dimensions). After your data is processed, coded and thoroughly checked, we can deliver your tables in Word and/or Excel format. We can also provide the processed data in ASCII, SPSS and a variety of other formats.

  • ISA uses both Quantum and IBM Dimensions (TOM) for table scripting.
  • Able to accommodate advanced single or multi step weighting schemes.
  • Able to create complex banners, grid tables, custom tables and data stacking.
  • Tab programmers have an average of 15 years experience with Quantum, 3 years in TOM.
  • Dedicated Project Manager assigned to each project to ensure your project runs efficiently, on-time and with high quality.