2021 Year in Review: The Highs and Lows of Brand Building in the New Era of Cannabis

The new era of cannabis will be driven by data.

This statement is not just a catchy tagline. It also describes the natural progression of a dynamic, diverse industry with unlimited growth potential.

In recent history, we’ve witnessed dramatic shifts in consumer behavior. The disruptions caused by Covid, the evolution of cannabis from illegal to “essential”, and the dismantling of stigmas have all contributed to a transformation of consumers’ relationships with cannabis. As a consumer insights firm, we’ve had the privilege of observing and measuring these monumental changes. Why not take a moment to pause and reflect on the experiences of 2021? This is by no means an exhaustive list of everything that happened in cannabis in 2021, but rather, just a few highlights related to marketing, branding, canna-business and of course, consumer data and insights.

To read our recap of 2020, check out this Ganjapreneur articleWhat we learned about cannabis consumers during the weirdest year ever.

State markets to watch in 2022

First up, the legal landscape looked a lot different in 2021. In 2020, we saw perceptions of cannabis shift dramatically when dispensaries were deemed essential businesses. In 2021, the momentum continued. A whopping 5 new states came online for adult use in 2021. The most exciting markets we’re watching closely in 2022 include New York, which some say could become the largest U.S. state market. Colorado continues to break sales records and is home to dozens of innovative brands. Of course, we can’t overlook our home state of California, which is developing a robust tourist destination with spas, cannabis agricultural tours and cannabis-friendly lodging.

Related articles

The Benefits of Hiring a Partner to Gather Cannabis Consumer Data in Colorado

If you’re reading this, you probably already operate a cannabis business in Colorado or you are considering investing in one.

Can a Cannabis Market Research Company in California Guide Strategy?

The national cannabis market is on the upswing, and in recent years several states have passed legislation…

Bud and Booze Sign a Truce

After months of marketing campaigns deriding the effects of alcohol and promoting cannabis as a healthy alternative, Hollywood’s favorite beverage brand, Cann, ended their unofficial war on booze by launching a series of partnerships with alcohol brands. The topic of hangovers was notably absent in Cann’s 2021 holiday ad, featuring Kate Hudson and Kate Hudson’s vodka brand King St.

Why the sudden change?

ISA’s study of beverage consumers from 2021 revealed that consumers are not necessarily looking for an alcohol replacement, and 40% of cannabis beverage consumers say that when they drink cannabis, they’re also drinking alcohol. If you’re a cannabis beverage brand, it makes sense to pivot away from a marketing strategy that could potentially alienate 40% of the market.

Anti-alcohol rhetoric is so 2020.

Celebrities Crowd into the Cannabis
Market - Consumers yawn

Speaking of celebrities…

Seth Rogan, Justin Bieber, Pitbull, DJ Khaled, Lil Kim, Ice Cube, Melissa Etheridge, Drake, Bella Thorne – this is only a partial list of the celebrities who announced their foray into cannabis in 2021. It’s obvious that some partnerships between brands and celebs are a natural fit, and the wave of celebrity entrants is a good indicator of growing cultural acceptance. For most consumers, however, it’s just adding to the clutter. This Twitter user is over it.

How many consumers share this guy’s opinion? A lot. Last year we partnered with mg Magazine to understand the luxury cannabis market and how consumers define luxury for cannabis products. We asked 1,000 cannabis consumers to rate how important a celebrity endorsement is for them when evaluating products. The majority (56%) said it’s of little importance or not important at all.

Marketing professionals have limited options when it comes to promoting cannabis online. Facebook and Instagram are famous for shutting down accounts, often without so much as an explanation. LinkedIn is cannabis-friendly, but the business-forward platform can be a turn off for those who appreciate the subversive, counter-culture characteristics of the industry.

Enter Clubhouse. In 2021, the censorship-free audio-based networking app exploded in popularity and cannabis entrepreneurs found a safe space to promote their products, discuss business, and network.

Learn More about Clubhouse and Cannabis

Cannabis in the Metaverse (Cannaverse?)

In December of 2021, Higher Life CBD grabbed headlines with a promotion that allowed customers to browse and buy cannabis products in the metaverse and then have it delivered to their real-world homes.

Some say it will take years or even decades for the metaverse to reach a point of critical mass, where it really takes off and regular people start to spend their free time shopping, socializing, and gaming on the new platform. However, cannabis people are not regular people. The words pioneer, subculture, experimental and “not risk averse” come to mind. It stands to reason that the same group that was first in line to seize opportunities in cannabis will also be early entrants in the digital “Wild, Wild West.” The cannabis business leaders who survived and thrived through Prohibition, constantly shifting regulations, natural disasters, supply chain issues and a global pandemic are battle-tested, and well poised to gamble on a new platform and win. Also, they know how to throw a party, so there’s that.

The Birth of Weed Week

Speaking of industry gatherings, 2021 also brought us the return of live, in-person cannabis networking events. After canceling their live event in 2020 (along with the rest of the world) MJBiz Con triumphantly returned to the Las Vegas strip in 2021 for their 10th annual show. This time there was something different. A new event called MJ Unpacked opened up down the street and kicked off the same day that MJBiz Con wrapped up. MJ Unpacked caters exclusively to brands and retailers. Ancillary businesses are not allowed. Is the fragmenting of events a cause for alarm or a natural progression? Some say the addition of MJ Unpacked means we can now look forward to a yearly mega event in Las Vegas – unofficially dubbed Weed Week. See what industry insiders are saying about Weed Week.

Insights Take Center Stage

In the early stages of development as an industry, consumer preferences were often over-looked in the rush to bring products to market. There was a sense that any product would sell, and any product could make it onto retail shelves. Fast forward to 2022 – brands are more deliberate with their planning and attentive to their brand and what it represents. Specific, core audiences and usage occasions are no longer an afterthought in product development and marketing strategies.

In 2021, we saw more leaders embrace the need for insights and level-up their investment in research.

Related article:

There’s still a long way to go before cannabis catches up with major national brands, in terms of analyzing their customers’ behavior to uncover market opportunities. With federal legalization on the horizon, and further consolidation, it’s quickly becoming too risky to ignore fundamental questions related to brand health.

In 2022, more organizations will need to answer questions such as…

  • What are our customers experiencing when they use our products/ visit our locations?
  • How loyal are our current customers?
  • Why have our lapsed customers moved on?
  • How does our product address consumers’ underlying emotional needs?
  • Are we optimizing the use of our customer data?
  • Which product types or new state markets represent the greatest opportunities with minimal risk?
  • How do we stay in front of trends?
  • How can we create a customer feedback loop that informs new product development and/or helps us improve our current offering?

If any of these questions are on your to-do list for 2022, get in touch.

4/20 Celebrations Rebound After Covid

Poll results from ISA indicate significant boosts in dispensary visits, gifting and trying new products for 4/20/2021

There’s a dramatic shift in the way cannabis consumers across the U.S. will be celebrating the 4/20 cannabis holiday this year, according to poll results from insights firm ISA, a Material Company. This year more consumers plan to host friends at home, visit dispensaries and celebrate in public places, such as live events or restaurants. This comparison is based on survey results from another ISA study fielded in April of 2020.

The percentage of cannabis consumers who say they will celebrate the holiday in some way has now outpaced pre-COVID-19 levels. In 2019, 70% of cannabis consumers said they would celebrate the 4/20 holiday. That percentage has jumped to 78% in 2021.

The most significant variance from 2020 poll results has been among people who say they are planning to celebrate 4/20 with friends at home. In 2019, before the pandemic, 58% of consumers who planned to participate in the holiday said they would celebrate at home with friends. That number dipped to 29% in April of 2020, and has now rebounded to 55%, indicating a return to normalcy for cannabis consumers who celebrate by hosting private events.

The findings could indicate the cannabis industry will experience a significant uptick in sales on and around April 20th, with more people venturing out to their local dispensary. The percentage of cannabis consumers who say they will visit a dispensary to celebrate 4/20 rose from 13% in 2020 to 30% in 2021, coming in slightly above the 2019 percentage of 26%. Additionally, more consumers plan to purchase 4/20 gifts for friends and family in 2021, compared to 2020. The 2021 poll revealed that 37% of consumers who celebrate 4/20 plan to buy gifts for others, while 16% reported doing so in 2020. Another positive sign for dispensaries and cannabis brands is that a significant number of consumers (40%) are planning to try a new product as part of their holiday celebration, up from 21% in 2020.

“The cannabis industry grew steadily throughout the pandemic,” said Adriana Hemans, ISA’s VP of Demand. “What’s exciting about the early poll results from 2021 is that cannabis consumers are coming together again for 4/20, seeking novel experiences with new products. Those products could potentially become part of their regular cannabis routines, providing additional growth opportunities for brands.” ISA will continue to gather data and insights from cannabis consumers in the days leading up to April 20th, providing business analysts, industry experts and media outlets with ongoing updates on consumer behaviors related to the 4/20 holiday. Figures presented in this press release are based on three studies – a nationwide poll of 1,001 cannabis consumers fielded April 26th through April 29th of 2019, with a 3% margin of error at a 95% level of confidence; a nationwide poll of 420 cannabis consumers fielded April 18th through April 20th of 2020, with a 5% margin of error at a 95% level of confidence, and a nationwide poll of 420 cannabis consumers with a 5% margin of error at a 95% level of confidence. To qualify for inclusion in all of these studies, participants indicated that they are over 21 years old and had purchased or consumed cannabis in the last 90 days. Participants in the 2021 study were gathered through ISA’s proprietary cannabis research panel – The Green Time.

 

Cannabis Consumers 4/20 Celebration Plans

ISA Group Launches First Ever Cannabis Consumer Research Panel

The Green Time is a cannabis-focused research community, providing feedback to a multitude of cannabis brands

SoapBoxSample, a member of The ISA Group, announced today the launch of their new cannabis-focused research panel – The Green Time. The first of its kind, The Green Time is composed of both cannabis consumers and industry professionals. The community was created to gather open and honest feedback about cannabis products, brands and services. The goal is to fuel brands with data and insights, helping cannabis companies develop a strategic advantage through the deep understanding of their customers and future customers. The U.S. cannabis market is expected to top $40 billion annually by 2025, according to projections published by Forbes magazine.

“We believe in empowering the cannabis community through research. The brands of tomorrow rely on feedback from consumers to improve their products, services and marketing,” said Jacqueline Rosales, President of the ISA Group. “We believe that the new era of cannabis will be driven by data and shaped by the people who use it and love it.”

The Green Time was developed to meet a specific need within the market – quick and targeted access to cannabis consumers. The ISA Group is committed to constantly updating its products and services to meet the evolving needs of the industry. Brands can target consumers based on their preferred delivery form, frequency of consumption, method of obtaining, monthly spend, and other lifestyle considerations. All members of the Green Time are subject to a rigorous screening process, including identity authentication checks and age confirmation (21+) through Imperium’s Veritas and Relevant ID services. In addition, SoapBoxSample applies its own in-house security processes to ensure the highest-quality participants in all research studies.

The ISA Group is committed to moving the cannabis industry forward. Their cannabis research has been featured in Mg Magazine, Marijuana Venture and The Cannigma. Their ongoing research explores a variety of topics, including different types of cannabis gifters (Traditional, Shared-experience, Altruistic) and the effect of COVID-19 on cannabis consumers. In March 2020, a significant portion of cannabis consumers began turning to cannabis products for wellness and emotional health reasons. Among those who reported consuming more cannabis since the COVID-19 outbreak, 60% said they were doing so to relieve stress, 57% to ease anxiety and 34% were consuming to combat cabin fever.

In November of 2020, The ISA Group announced their strategic partnership with Vertosa, a leading hemp and cannabis technology company based in Oakland, CA that provides customized emulsion systems for infused beverages, edibles, cosmetics, and more. The partnership combines ISA’s research on the unique attitudes and experiences of cannabis customers with Vertosa’s experience in bringing cannabis-infused products to the market. They recently partnered on a cannabis webinar titled, “From Concept to Conception,” which featured two female Co-Founders in the cannabis beverage space. During this webinar, the ISA Group shared insights about cannabis beverage consumers and described the biggest hurdles for cannabis beverage makers.

Consumers interested in becoming a member of The Green Time, can find out if they qualify here: www.TheGreenTime.com.

About SoapBoxSample and ISA Group

You Don’t Know What You Don’t Know.

We believe that the new era of cannabis will be driven by data. Brands that deeply understand their customers have a strategic advantage. We connect cannabis brands with the people who matter most – their customers (and future customers). We provide guidance on the best ways to engage your target audience, and how to ask the questions that will support your business objectives. Clients leverage our expertise to develop new products, test marketing and advertising, understand opportunities in emerging markets (such as newly legal states), create detailed profiles of their customers, and stay on top of developing trends.

To learn more, visit www.isacorp.com/specialty/cannabis-research, where you can sign up for our weekly CANNAfact Friday newsletter. Get in touch: hello@isacorp.com.

The Cannabis Conundrum Continues

By Dan Parcon, VP of Operations, SoapBoxSample

With the US cannabis industry expected to reach $13.6 billion in sales in 2019 and a whopping $66.3 billion by the end of 2025 (Forrester Research, 2019), the growth and adoption of cannabis is laden with challenges at every point in the seed to sale ecosystem. It’s fair to say at this point, the surface has only been scratched.

The rapid growth of the cannabis industry is evidenced by the number of cannabis business events that take place every year across the United States. In maturing markets, gatherings like these are crucial to the evolution of the marketplace. By learning from each other, cannabis business leaders can then draw upon the shared experiences of the community to help them navigate the new era of cannabis. Last month, cannabis thought leaders, business owners, investors, and experts gathered at the National Cannabis Industry Association event in Long Beach, CA. The chatter ranged from legislation to supply-and-demand to branding.

Brands and Dispensaries Face Big Hurdles in Earning Consumer Trust

As expected, there was endless conversation around the vaping controversy. A mishap in an emerging market like cannabis can have immediate and direct implications, and the industry may remain on high alert for the long term. With the real-time and rapid spread of news, and having little control over the narrative, those in the industry have a delicate balancing act to maintain.

“Our research has shown time and again that while consumers are insatiably curious about cannabis products, brands still have a lot of work to do in gaining consumer trust. The current vape crisis is a major setback for the industry, that is likely to impact consumers’ attitudes and behaviors for years to come,” said Jacqueline Rosales, COO of SoapBoxSample.

The idea that bootleg or “backyard” vapes are making their way to consumers, tainting things for those who do things right, puts stakeholders at risk. Lindsay Robinson Executive Director, California Cannabis Industry Association, stated “Counterfeit cartridges with very prominent names are being sold in illicit stores, often times people have a very hard time figuring out what is real and what isn’t real.”

The problem of consumers being distrustful of cannabis products extends beyond vapes and vape cartridges. Cannabis consumers are also wary of accurate labeling of other products, including the flower itself. Recent finding from SoapBoxSample’s CANNApinion poll, a bi-monthly survey of 1,000 US cannabis consumers, revealed that 28% of cannabis consumers say they are not very or not at all confident that the strains they purchase in dispensaries are accurately labeled. Dispensaries and brands face a big challenge in gaining the public’s trust. To move forward as an industry, companies need to assure their customers that their products are safe, legitimate, and accurately labeled.

Dispensaries Should Focus on the Shopping Experience to Build Loyalty

Experience plays a big role in the success of a dispensary. Jennifer Whetzel, Founder of Ladyjane Branding, said, “I’ve talked to a number of people who turned away from going to dispensaries due to their shopping experience.”

In more mature markets, the consumer has choices and can go elsewhere or leverage a delivery from their home. The great number of cannabis considerers account for much of the expected growth in the market. While they seek info online, they also rely on the expertise of those in the dispensary. A negative experience may not just lead the customer away from the specific dispensary, but away from even considering cannabis – whether it be for medical or recreational use. Perhaps of even more concern is budtenders and dispensary workers making uninformed recommendations resulting in negative experiences for the users.

SoapBoxSample’s recent CANNApinion Poll revealed that 57% of cannabis consumers say a consistent budtender is extremely or very important while only 30 % say they trust the advice of a budtender when researching products.

Brands and dispensaries must understand the products being sold, what products are trending, and more importantly, what their target audience is searching for. Many times consumers are looking for education and information, and most (66%) feel that they don’t have enough information to make an informed decision (CANNApinion Poll, August, 2019).

Marketing Messages Must Match the Consumer Wants and Needs

“Sometimes our message (of fun) gets a little lost, as being advocates we like to talk about core benefits. Sometimes these products are better for a fun and recreational use and there is no reason to shy away from that as long as we are targeting responsibly.” – Taylor West, Partner Heart and Mind Media.

There are some brands and markets solely focused on the medicinal benefits. Others market to recreational users. In some marketing, there is no delineation. With many scurrying to be first or at least quick to market, it seems traditional business practices around marketing, branding and adverting are being lost.

While there is acknowledgement within the industry about the need to adopt more sophisticated business practices, change is slow. One year ago (October 2018), at the USCC (US Cannabis Conference) in Phoenix, AZ, thought leaders discussed the role consumer research can play in the development of new cannabis products. Kaila Strong, Director of Marketing at Jupiter Research, had this advice for cannabis marketers — “When we’re dealing with wholesalers all the time I think we lose that connection with the consumer. You probably consume, but you shouldn’t assume that you are your consumer.”

The business challenges being discussed at NCIA all boiled down to one constituent – the consumer. There is no “one” cannabis consumer and therefore there is no “one” marketing strategy. Brands must have clarity on why they exist and who they want to sell to – and then hone in on the why to buy. Without direct feedback and insight in the whats and whys cannabis businesses are playing a dangerous game of guts and guesses. While cannabis companies are focused on staying afloat through the current political and regulatory climate, customer experience and consumer trust is everyone’s responsibility across the full ecosystem – from seed-to-sale.

As a consumer insights company committed to helping cannabis brands grow, we’re proud to be a sponsoring member of the NCIA. Our goal is to keep the cannabis industry moving forward through data and insights. To learn more, please visit https://www.soapboxsample.com/cannabis/.

From Sustainability to CBD – The Shopper Shift

By Jacqueline Rosales, COO, SoapBoxSample and icanmakeitbetter

With the global online grocery market predicted to reach $334 billion by 2022 (Forrester Research, 2019), the transformation of legacy grocery and retail practices, products and mindset is shifting rapidly. The industry is seeing new players enter, and take ownership of a full category, or create a whole new product category in a very short time. The threats are coming from all directions, and retail and grocery brands must not lose focus of the consumer drivers.

Sustainable Products are Now Mainstream

“It takes years to transform an industry that has relied on plastic. Grove Collaborative consumer products will be positive for human and environmental health. Grove consumers are all about celebrating the amazing choice people make across the country.”

– Stu Landesberg, Co-Founder & CEO of Grove Collaborative

Consumers are demanding sustainability — and brands are taking notice. Shoppers are more knowledgeable than ever about the environmental impact of the products that they choose and they are concerned about wasteful packaging. For example, an estimated 5 billion cleaning bottles will be thrown away this year alone. Brands who can address these concerns will have a strategic advantage over those who disregard environmental issues.

Grove Collaborative has embodied sustainability in the products they offer and have recently earned a $1 billion dollar valuation, earning the coveted Unicorn Status. The success of brands like Grove Collective, who make sustainability the cornerstone of their branding, proves that sustainability is becoming the new norm.

Brands Should Heed the E-Commerce Model, Even Offline

 “Stores need to replicate the e-commerce model with the right info at the right time… Customer journeys are like spaghetti – starting at one channel and stringing to the end seamlessly.”

– Doug Stratton, Chief Digital Commerce Officer of The Hershey Company

Brands must eliminate friction at every stage of the consumer journey. Consumers want to be able to go to a company website, order a product and choose to pick-it up in-store or have it delivered. During the process they want everything to work seamlessly. If they have a question, they want to be able to call the store, talk to a store clerk about their order, and have them help with the order without any hiccups.

The consumer experience might be the most important factor for building a successful brand. Companies across the grocery and CPG ecosystem need access to reliable customer feedback to gauge the success of their channels. What your consumers like and dislike should be measured and implemented into new products and marketing strategy. Warning, here comes a shameless plug. Partnering with a research firm who understands the grocery and CPG space is a great way to understand every nuance of your customers’ experiences.

CBD has a Bright Future

“Be prepared to win, get steamrolled, or become an acquisition target.”­

– Bethany Gomez, Managing Director, Brightfield Group

In the CPG industry, cannabidiol (CBD) has been hyped as the next multi-billion-dollar ingredient. The inclusion of CBD in everyday products has exploded, along with consumer interest. New product development, driven by perceived health benefits, presents massive growth opportunities for CPG brands. Some of the biggest opportunities for CBD infusion are in beauty, beverage and pet products. To be successful in these markets, brands should be willing to experiment, take risks, and invest in research to understand the modern cannabis consumer. Relying on guts and guesses will not work.

“Consumers are intrigued by the availability of new cannabis products. For people who are nervous about the psychoactive effects, CBD-only or CBD-dominant products are a great entry into this category. Meanwhile, companies are approaching the marketplace with CBD products first, because they’re not sure if a product that gets people high is right for their brand. Many companies are still in a test and learn phase,” said Adriana Hemans, Director of Marketing, SoapBoxSample.

Recent findings from SoapBoxSample’s CANNApinion poll show that 10% of U.S. grocery shoppers have consumed food or beverages containing hemp in the past month — and that number is likely to grow rapidly with increasing state legalization. Knowing this, big brands are taking a hard look at how they can capitalize on emerging trends in cannabis. “Larger companies have more to lose, so getting on shelves is easier to do for smaller companies while they wait for the FDA to approve CBD as an additive. The big guys are coming in 18 months when the FDA provides more guidance,” stated Bethany Gomez, Managing Director, Brightfield Group.

Now is an exciting time for the grocery and CPG industry. Sustainability concerns, the growth of the cannabis market, and the need to streamline the consumer journey will transform businesses over the coming years. Brands can gain a competitive advantage by working with a research company that provides thought partnership and consultative approaches. This means going beyond measuring trends, to understand the underlying cultural shifts that drive consumer behavior.

Get in touch to learn more – info@soapboxsample.com.

SoapBoxSample Announces Exciting Partnership with WeedWeek

Industry leaders collaborate to provide research and insights in the cannabis space

WeedWeek, the go-to media company for diverse cannabis news, announced a collaborative partnership with market research firm, SoapBoxSample, creating a council consisting of thought leaders and influencers in the cannabis space. The council will provide insight into the fast-evolving landscape allowing followers to keep their fingers on the pulse of the industry.

SoapBoxSample continues to expand its leadership and position within the cannabis space not only as a research provider, but as a collaborative influencer for brands, ancillary businesses and anyone looking to grow and build a cannabis business or brand.

“It’s so exciting working in a space driven by belief and passion. The opportunity to help businesses survive and thrive in such an explosive industry is not only fulfilling, but exhilarating.” said SoapBoxSample COO,  Jacqueline Rosales. “Every day is something new – a new challenge and a new opportunity. It’s exciting to see the immediate impact of our work helping clients.”

WeedWeek and SoapBoxSample came together on the heels of NECANN, the largest Cannabis Convention on the East Coast with more than 100 speakers, 300 exhibitors and approximately 10,000 attendees. Jacqueline Rosales’ session entitled, “When Patients Become Customers: How Understanding Consumer Types Can Help Your Cannabis Business Survive the Green Rush”, explained how business owners and decision makers can better understand consumer needs and wants through the use of research.

The WeedWeek Council’s responses and ideas will appear in a dedicated section of the WeedWeek newsletter. The council will be comprised of 25-30 people from various backgrounds and expertise in the green space and members are selected based on a competitive application process.

WeedWeek was founded in 2015 by Alex Halperin when he saw a need for a media company covering the many facets of the cannabis industry. Helperin, a successful journalist who has written for Washington Post, LA Times, Huff Post, Hightimes and Business Insider also runs ReCharge Events as well as a podcast. WeedWeek covers politics, law, culture, health and business as they relate to cannabis.

“WeedWeek Council is an exciting new way WeedWeek will share exclusive insights on the green rush with our thousands of readers,” said Alex Halperin.

SoapBoxSample has been actively conducting cannabis research since 2016 and continues to expand its offerings. Most recently, SoapBoxSample launched the CANNApinon poll, a national bi-weekly survey of cannabis consumers whose insights enable industry-specific details on consumer needs and wants for dispensaries, growers, media companies, food and beverage producers, distributors, and the cannabis beauty industry.

WeedWeek and SoapBoxSample are now accepting applications for membership to the WeekWeed Council. For information on how to join, click here.

To learn more about SoapBoxSample’s cannabis offering, visit SoapBoxSample.com/cannabis

About WeedWeek: Founded by award winning journalist Alex Halperin, WeedWeek’s free newsletters aggregate the latest developments in cannabis politics, business, health and science, law and culture. And the podcast features interviews with the most interesting voices in the space. Smart, credible and free, WeedWeek is the best way to keep up with the green rush. Subscribe at WeedWeek.net.[/vc_column_text][/vc_column][/vc_row]