ISA Group Launches First Ever Cannabis Consumer Research Panel

The Green Time is a cannabis-focused research community, providing feedback to a multitude of cannabis brands

SoapBoxSample, a member of The ISA Group, announced today the launch of their new cannabis-focused research panel – The Green Time. The first of its kind, The Green Time is composed of both cannabis consumers and industry professionals. The community was created to gather open and honest feedback about cannabis products, brands and services. The goal is to fuel brands with data and insights, helping cannabis companies develop a strategic advantage through the deep understanding of their customers and future customers. The U.S. cannabis market is expected to top $40 billion annually by 2025, according to projections published by Forbes magazine.

“We believe in empowering the cannabis community through research. The brands of tomorrow rely on feedback from consumers to improve their products, services and marketing,” said Jacqueline Rosales, President of the ISA Group. “We believe that the new era of cannabis will be driven by data and shaped by the people who use it and love it.”

The Green Time was developed to meet a specific need within the market – quick and targeted access to cannabis consumers. The ISA Group is committed to constantly updating its products and services to meet the evolving needs of the industry. Brands can target consumers based on their preferred delivery form, frequency of consumption, method of obtaining, monthly spend, and other lifestyle considerations. All members of the Green Time are subject to a rigorous screening process, including identity authentication checks and age confirmation (21+) through Imperium’s Veritas and Relevant ID services. In addition, SoapBoxSample applies its own in-house security processes to ensure the highest-quality participants in all research studies.

The ISA Group is committed to moving the cannabis industry forward. Their cannabis research has been featured in Mg Magazine, Marijuana Venture and The Cannigma. Their ongoing research explores a variety of topics, including different types of cannabis gifters (Traditional, Shared-experience, Altruistic) and the effect of COVID-19 on cannabis consumers. In March 2020, a significant portion of cannabis consumers began turning to cannabis products for wellness and emotional health reasons. Among those who reported consuming more cannabis since the COVID-19 outbreak, 60% said they were doing so to relieve stress, 57% to ease anxiety and 34% were consuming to combat cabin fever.

In November of 2020, The ISA Group announced their strategic partnership with Vertosa, a leading hemp and cannabis technology company based in Oakland, CA that provides customized emulsion systems for infused beverages, edibles, cosmetics, and more. The partnership combines ISA’s research on the unique attitudes and experiences of cannabis customers with Vertosa’s experience in bringing cannabis-infused products to the market. They recently partnered on a cannabis webinar titled, “From Concept to Conception,” which featured two female Co-Founders in the cannabis beverage space. During this webinar, the ISA Group shared insights about cannabis beverage consumers and described the biggest hurdles for cannabis beverage makers.

Consumers interested in becoming a member of The Green Time, can find out if they qualify here: www.TheGreenTime.com.

About SoapBoxSample and ISA Group

You Don’t Know What You Don’t Know.

We believe that the new era of cannabis will be driven by data. Brands that deeply understand their customers have a strategic advantage. We connect cannabis brands with the people who matter most – their customers (and future customers). We provide guidance on the best ways to engage your target audience, and how to ask the questions that will support your business objectives. Clients leverage our expertise to develop new products, test marketing and advertising, understand opportunities in emerging markets (such as newly legal states), create detailed profiles of their customers, and stay on top of developing trends.

To learn more, visit www.isacorp.com/specialty/cannabis-research, where you can sign up for our weekly CANNAfact Friday newsletter. Get in touch: hello@isacorp.com.

SoapBoxSample Announces the Launch of Customer Boardroom

New Research Approach Provides Powerful Micro Communities Built Around Great Conversation

January 22, 2020, Los Angeles, CA — SoapBoxSample announced the official launch of their new research product – Customer Boardroom (CBR), being introduced at the QRCA in Austin, TX on January 28. As an alternative to traditional online bulletin boards, digital ethnographies, in-depth interviews and customer advisory boards, CBR was built with the philosophy that qualitative research platforms should always enhance and never disrupt the flow of conversation. A simple, intuitive interface and glanceable data comes together to form a customer boardroom — where your customers have a seat at the table. CBR allows brands to become more customer-centric by staying on top of emerging trends while gathering the quick feedback they need to make strategic business decisions.

“We’re incredibly excited to offer our clients this new, specialized approach,” said Jacqueline Rosales, COO of icanmakeitbetter/SoapBoxSample. “Recognizing clients’ ever-changing needs and building a portfolio of products around those needs is the cornerstone of our business strategy. Customer Boardroom was built to fill a specific niche in the market – a low barrier to entry product for executives who need fast feedback and actionable data from their customers, competitors’ customers, or anyone with key insights without the cost or work of having a long term community.”

As consumers’ preferences and behaviors continue to evolve, research approaches must evolve along with them. The flexibility of Customer Boardroom allows for discussions that are synchronous or asynchronous, moderator-led or participant-led, and with open-ended or closed-ended chats. With survey functionality built in, moderators can use survey answers as a jumping off point for authentic private conversations, while keeping the entire group engaged. The Backroom Chat feature allows clients to observe conversations in real time and make suggestions to the moderator directly and anonymously. The result is a research approach that works and feels like a live focus group, but with all the power of digital communication.

The release of Customer Boardroom complements SoapBoxSample/icanmakeitbetter’s existing insight community product, which provides integrated quantitative and qualitative data in one simple platform. As the fastest-growing market research methodology, online community research brings brands and consumers into a collaborative partnership where organizational strategy and direction are always supported by market insights. Key features of SoapBoxSample’s insight community platform include community health reports, heat maps, live chat, journals, surveys, and qualitative/quantitative focus groups.