Jacqueline Rosales Appointed President of ISA Group

The former SoapBoxSample COO and 25+ year insights industry veteran, Jacqueline has assumed ISA’s top leadership position

Jacqueline Rosales, President of ISA

“I am beyond excited to lead ISA moving forward. We stand on a strong foundation of 38 years of excellence; including capabilities, reputation and staff. Our plan is to integrate and evolve to meet the ongoing needs of our clients and the marketplace. Our continued goal is connecting brands with their consumers in new and exciting ways.”

The ISA Group announced today that Jacqueline Rosales has been promoted to the top leadership role at the company. As ISA President, she will oversee ISA’s four divisions – ISA, Q-insights, SoapBoxSample and icanmakeitbetter. Jacqueline previously served as COO of SoapBoxSample. Founded in 1982, ISA is one of the largest insights firms in the U.S., specializing in quick turn, high-impact custom research solutions.

Jacqueline Rosales joined the ISA Group in 2012, when she was recruited to launch and lead ISA’s online division, SoapBoxSample. With more than 25 years in Market Research and proven success in launching, stabilizing and growing organizations, she quickly gained a reputation for her enthusiasm and unconventional leadership style. Under Jacqueline’s dynamic leadership, SoapBoxSample grew to become the most sizeable division of ISA. After ISA acquired community insight platform icanmakeitbetter in 2016, Jacqueline then took the helm of two divisions — SoapBoxSample and icanmakeitbetter.

Despite the challenges of 2020, Rosales lead the group through a fast and successful shift across the organization resulting in stellar performance in an extremely difficult year.

Anthony Kretzmer, ISA’s current president, will retire at the end of the first quarter, effective March 31, 2021. Anthony has led the ISA Group for nearly 20 years, overseeing the launch of SoapBoxSample in 2012, and the acquisition of icanmakeitbetter in 2016.

“The last 19 years at this wonderful company have been gratifying in the extreme,” relayed Anthony Kretzmer, current President of ISA. “Congratulations to Jacqueline on this well-deserved promotion. I know ISA will continue to flourish and thrive under Jacqueline’s leadership.”

Jacqueline is a thought leader, and sought after speaker, sharing her experiences with entrepreneurship, leadership, research and categorical expertise. Check out her Linkedin page to learn more.

UCI’s Customer Experience Advisory Board Welcomes SoapBoxSample’s COO as Their Newest Member

Image of UCI Campus

Jacqueline Rosales Joins Industry Thought Leaders to Guide the Next Generation of Professionals in CX

August 12, 2020, Los Angeles, CA — Research firm SoapBoxSample announced today that Jacqueline Rosales, COO of SoapBoxSample/icanmakeitbetter, will be joining the Advisory Board for the Customer Experience Program at the University of California-Irvine (UCI). With 25+ years in consumer research, Jacqueline Rosales was a natural fit for the Advisory Board role. Through her leadership at multiple insights firms she has demonstrated expertise in providing top brands with research they need to create great customer experiences. Consistent and collaborative research approaches enable brands to create feedback loops where consumers can feel heard and organizational strategy is supported by market insights.

“I am proud to share my knowledge and experiences with a group that will one day be among the leaders in their industries,” said Jacqueline Rosales. ”I’m excited to take this opportunity to give back to the industry and support the next wave of people who will contribute to the Customer Experience discipline.”

Executives from across the country are carefully selected by UCI to serve on the Advisory Board. They search for people who offer expertise within a multitude of industries in an effort to provide students with insights from industry thought leaders. The Program offers either a four-day, hands-on immersion program or an eight-week online program. Students will learn to apply principles that drive Customer Experience Innovation and the techniques developed by top companies. Jacqueline and other experts in their fields will be guide the students throughout the program.

UCI and SoapBoxSample also collaborated in the Spring of 2020 with a partnership to conduct epidemiological testing in an effort to understand the cumulative incidence of both symptomatic and asymptomatic COVID-19 cases in Orange County, California. With experience in managing serosurveillance testing in Los Angeles County, SoapBoxSample was able to lend their expertise in reaching diverse, multicultural audiences to aid in this crucial research initiative. SoapBoxSample’s COVID-19 research was featured in the Journal of the American Medical Association, Business Insider, and the KTLA 5 Morning News.