Business Insider Showcases COVID-19 Antibody Research by SoapBoxSample

SoapBoxSample’s Antibody Study Gets Featured

In an article published on May 22, 2020, Business Insider highlighted the COVID-19 antibody research conducted by Los Angeles-based insights firm SoapBoxSample. Business Insider is a well-respected business news media outlet focusing on tech, finance and American industries.

Article Excerpt:

“In mid-April, Los Angeles tried to understand the scope of the COVID-19 pandemic by asking hundreds of residents to get drive-through blood tests. The results found that estimated infection rates were “28 to 55 times higher” than the number of officially reported cases, but that the virus was also probably much less fatal than previously thought. These tests were the product of an unusual collaboration between the LA County Department of Public Health, the University of Southern California, and 50-year-old consulting firm LRW Group.

LRW Group is best known for consumer sentiment research that clients like Google, Facebook, Disney, and Starbucks never publicize. For example, when an auto company wants to let people test drive a new model and weigh in, or a household goods company needs to see how consumers respond to the smell of a new fabric softener, they often hire LRW Group’s consumer research division SoapBoxSample, according to president Jeff Reynolds.”

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SoapBoxSample’s COVID-19 Antibody Research Featured in the Journal of the American Medical Association

SoapBoxSample Assisted with the Ongoing COVID-19 Antibody Research

Groundbreaking COVID-19 antibody research from SoapBoxSample was featured in the Journal of the American Medical Association, published May 18, 2020. The Journal of the American Medical Association is a peer-reviewed medical journal published 48 times a year by the American Medical Association. It publishes original research, reviews, and editorials covering all aspects of biomedicine. The study reviewed in this article was the pilot wave of a research initiative conducted in partnership with the University of Southern California and the LA County Department of Public Health. SoapBoxSample assisted with the ongoing research engagement to test Angelenos for COVID-19 antibodies in their blood. By launching this critical study, researchers and public officials hoped to get closer to answering the question of when society could “get back to normal.” SoapBoxSample designed the research instrument and recruited 865 Angelenos for the initial pilot test. Subsequently, 1015 additional Los Angeles County residents were recruited for wave 2. SoapBoxSample’s expertise in reaching diverse multicultural audiences, and deep roots in the LA community allowed them to efficiently contact and recruit participants. Antibody testing is ongoing in LA County and SoapBoxSample continues to provide data for this important research initiative.

Article Excerpt:

“Inadequate knowledge about the extent of the coronavirus disease 2019 (COVID-19) epidemic challenges public health response and planning. Most reports of confirmed cases rely on polymerase chain reaction–based testing of symptomatic patients. These estimates of confirmed cases miss individuals who have recovered from infection, with mild or no symptoms, and individuals with symptoms who have not been tested due to limited availability of tests.

We conducted serologic tests in a community sample to estimate cumulative incidence of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) infection, as serologic tests identify both active and past infections.”

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